Can I add information to my video to help people find it?

Yes. Each time you submit a video, you'll be asked to add information about your video with as much related information as you can provide (Geeks call this metadata). This will help users find your videos. The more information you provide, the better your video can be searched.

Whether you create the video ad yourself or find a video production specialist to create one for you, these tips will help you develop an effective video ad that's engaging, informative, and effective in spreading your message.

Inspire viewers to act with a clear call-to-action. Effective video ads don't just educate and entertain, but also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your users what you'd like them to do – such as visit your store or site, call a phone number, complete a purchase – so they'll have a clear direction once the video is completed.

Make it visually appealing. Avoid cramming text into your opening image -- crowded and complicated messages can be unattractive to users. Simple and clear messages stand out. If your opening image is compelling enough to interest users, then your video can provide more specific details not included in your opening image. The key is to arouse people's curiosity and make them wonder about what the video is about.

Engage viewers with an interesting, educational storyline. Video content should be entertaining, informational, and relevant to what your business offers. Unlike TV advertising, you only have a captive audience if they choose to continue watching your ad, and viewers can drop off at any time. Users are more likely to view most of the content if the video has an entertaining storyline and if they are able to learn about your product's features through the video.